Family Week in Provincetown
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Family Week in Provincetown
Brought to you by Family Equality
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 Sponsoring
Family Week

Family Week is the largest annual gathering of lesbian, gay, bisexual, transgender, and/or queer (LGBTQ+) families in the world. Join us and hundreds of families as we take over Provincetown, Massachusetts—an iconic New England vacation town—for a week of programs, connection, and fun for the whole family.

Sponsor Family Equality's Family Week
Sponsor colage programming at family week
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 About Family Week

In the mid-90's, Tim Fisher and Scott Davenport brought their daughter, Kati, and son, Fritz, to Provincetown for a vacation. After a week of meeting other gay and lesbian parents at the beach, they invited about 15 of those families to their rental for dinner—and so the magic of Family Week was created!

In the decades that followed, Family Week evolved to become a safe haven for all queer-identified families—found, formed, and chosen—to create friendship and fun. In fact, we welcomed almost 600 families from 35 states and 9 countries to Family Week last year!

The importance of this week cannot be understated. With more than 300 anti-LGBTQ+ bills introduced in states across the country, we’re reminded that now, more than ever, joy is an act of resistance. And there’s few weeks in the calendar year quite as joyful as Family Week in Provincetown, MA!

glimpse the magic of family week
“The sponsors’ commitment to Family Week makes us feel valued, respected, and appreciated. We will make concerted efforts to show the sponsors the same support.”
— Family Week Parent
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Family Week By the Numbers

When we say that Family Week is the largest annual gathering of LGBTQ+ families in the world, we aren’t kidding! In 2023, we welcomed almost 600 families from 35 states and 9 countries!

 Sponsorship packages

Get started
  • For a $100,000 investment, Presenting Sponsors receive:

    • Recognition as an official sponsor of two signature Family Week events (either annual events like the Welcome Kick-off or events created by the sponsor). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for brand activations at two sponsored events.

    • Recognition as the Presenting Sponsor by our President & CEO in the Family Night speech, the highest-attended event of the week.

    • Opportunity to include up to 3 branded giveaway items in the official Family Week welcome bag (estimated 600 items).

    • Logo included on the Family Week website with premiere placement.

    • Logo included on official Family Week sponsor banner and displayed at the Family Week hub for the week, with premiere placement and logo size.

    • Logo included on the official Family Week banner and displayed across Commercial St., the main thoroughfare in town, for the week, with premiere placement and logo size.

    • Logo included in email communications to Family Week registrants

    • One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.

    • One content spotlight in the Sponsor Shoutout email communications to Family Week registrants after the event, with images/video/social posts taken during the event.

    • One dedicated email to all registrants featuring the presenting sponsor, detailing our partnership, and showcasing their support of the LGBTQ+ community. Language to be written together and images to be created or shared by the sponsor.

    • Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.

    • One ‘live from Family Week’ style social media moment with Family Equality.

  • For a $35,000 investment, Platinum Sponsors receive:

    • Recognition as an official sponsor of one signature Family Week events (e.g. Welcome Kick-off, daily Littles Gathering). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for a brand activation at one sponsored event.

    • Opportunity to include up to 2 branded giveaway items in the official Family Week welcome bag (estimated 600 items).

    • Logo included on the Family Week website with premium placement.

    • Logo included on official Family Week sponsor banner and displayed at the Family Week hub for the week, with premium placement and logo size.

    • Logo included in email communications to Family Week registrants

    • One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.

    • One content spotlight in the Sponsor Shoutout email communications to Family Week registrants after the event, with images/video/social posts taken during the event.

    • Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.

  • For a $15,000 investment, Gold Sponsors receive:

    • Recognition as an official sponsor of a signature Family Week events (e.g. Welcome Kick-off, daily Littles Gathering). Recognition includes name and logo in the description on any event calendar (virtual or printed), and sponsors receive the opportunity for a brand activation at the sponsored event.

    • Opportunity to include one branded giveaway item in the official Family Week welcome bag (estimated 600 items).

    • Logo included on the Family Week website

    • Logo included on official Family Week sponsor banner and displayed at the Family Week hub

    • Logo included in email communications to Family Week registrants

    • One content spotlight in the Sponsor Shoutout email communications to Family Week registrants before the event.

    • Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.

  • For a $10,000 investment, Silver Sponsors receive:

    • Recognition as an official sponsor of an intimate Family Week events (e.g. regional gathering, affinity gathering, family activity). Recognition includes name and logo in the description on any event calendar (virtual or printed).

    • Logo included on the Family Week website

    • Logo included on official Family Week sponsor banner and displayed at the Family Week hub

    • Logo included in email communications to Family Week registrants

    • One spotlight in the Sponsor Shoutout email communication to Family Week registrants before the event.

    • Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.

  • For a $5,000 investment, Bronze Sponsors receive:

    • Logo included on the Family Week website

    • Logo included on official Family Week sponsor banner and displayed at the Family Week hub

    • Logo included in email communications to Family Week registrants

    • Opportunity to participate in the Sunday, July 28th Resource Fair with a table in the indoor space. Further details to be shared and determined. Confirmation of participation at no additional fee must be received by June 27th to ensure a space is saved. Sponsors are responsible for staffing the table, providing materials, and setting up/taking down their display.

 

“Knowing a business sponsored Family Week makes me want to support them.”
— Family Week parent
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Additional Sponsorship Opportunities

Resource Fair Table

Participate in our Resource Fair on Sunday, July 28 with a table in our indoor space! Further details will be shared and determined as we approach Family Week 2024. Confirmation of participation with no additional fee must be received by June 27 to ensure a space is saved. Partners are responsible for staffing the table, providing materials, and setting up/taking down their display.

  • Corporate partner: $500

  • Small business partner: $300

  • Large nonprofit partner (budget over $1M): $300

  • Small nonprofit partner (budget under $1M): $200

Family Night Sponsorships

A pillar of Family Week, Family Night is the largest event of the week and a must-attend evening of family fun and fundraising. Previous themes have included “Y’all Means Alll” (2022) and “Deep Sea Disco” (2023). Each year, nearly 1,400 families on Motta Field are all dressed for the theme and enjoying a night of music, food, and fun. In addition to sponsoring this event, we welcome branding activations, either in person with your team or arranged with ours. 

Sponsorship Levels

  • Presenting sponsor: $20,000

  • Gold sponsor: $15,000

  • Silver sponsor: $10,000

  • Bronze sponsor: $5,000

  • Friend sponsor: $3,000

Provide In-Kind Support

Family Equality appreciates in-kind donations and engagement with our community partners and supporters. In-kind support is vital to the success of Family Week and is an excellent way for local businesses to engage with families. 

In-kind support comes in many different varieties and levels. Depending on engagement type and interest, supporters may be recognized with logo placement on the Family Week website, newsletter spotlights, listing on the Family Week ‘Plan Your Trip’ webpage, and a flyer insert in the welcome bag or brochures available at the Registration and Check-In on Saturday and Sunday. 

Examples of more ways to support Family Equality at Family Week:

  • Gift cards and discounts for Family Equality staff and volunteers

  • “Round Up” donation programs on all sales during Family Week to benefit Family Equality

  • Event giveaways and branded items for events and the welcome bag

  • Space for an event

Got ideas? Get in touch with a Family Week team member today!

“After seeing which companies supported Family Week, we started making thoughtful decisions about how we spend our dollars.”
— Family Week parent
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